Who are we?


Roo Drinks is a UK based British run Beverage company based in the rainy city of Manchester. Your typical summers day up North can be wet, miserable and grey, so no wonder we were drawn to create Roo and Sunshine in a can.

The UK has one of the highest levels of Vitamin D deficiency across Europe, estimated to affect up to 1/4 of the population increasing to 1/3 in winter. A lot of those will be in Manchester, probably. Vitamin D deficiency is incredibly common with around 40-75% of the worlds population deficient and most people are unaware of it. Because of the serious issues that can be caused by Vitamin D deficiency we're looking to team up with charities to enable optional donations per sale to various causes in line with Vitamin D deficiencies. If your charity would like to be available for donations on Roo please contact us.

The Kangaroo, Roo for short, is the national symbol of Australia. Anyone who watched Skippy the bush Kangaroo as a child most likely has a soft spot for Kangaroos… what's that Skip..some people may have no idea what you're going on about. No worries. Australia is an Island Continent with unique and diverse animals, indigenous/native plant life and landscapes like nothing else on earth. We wanted our beverage to celebrate that uniqueness both in its Aboriginal look and unique outback taste.

The taste of Roo was inspired by the Outback super fruits, the power within them, managed and harvested by local Aboriginal farmers. These Outback fruits and herbs have been used by native Australians for many thousands of years. Many fruits are considered to have medicinal properties and natural bush remedies, though are little known outside of Australia.

Aborigines live in harmony with the land and have a culture dating back over 60,000 years. We've come to love and be influenced by that Aboriginal Australian Culture and wanted to bring it to a larger audience! We hope to bring awareness to Aboriginal Communities in order to help preserve the outback and the way of life.

In harmony with the planet

We will always strive to be 100% recyclable. We couldn't bring ourselves to add to the growing plastic bottles strangling the earth and destroying animal life. Our drink is also suitable for Vegans and Vegetarians

Enjoy the sun-kissed benefits of a can of Roo TODAY! View our stockists.