Why is Roo a Sugar Free drink?

We are all familiar with the part sugar plays in obesity and tooth decay. However, consuming too much added sugar, particularly in the form of Fructose, especially from sugary beverages also increases your risk of heart disease , type 2 diabetes, inflammation, risk of depression and can compromise your immune system. There are many studies linking low Vitamin D levels to these health conditions and therefore the addition of sugar would compound any issues making those health conditions worse and why Roo could only be Sugar Free.

Consuming sugar excessively especially in the form of fructose has been linked to a Vitamin D Deficiency. Why is this?

Fructose increases the Enzyme 24-hydroxylase which degrades Vitamin D in your body. Along with that, Fructose decreases the Enzyme 1α-hydroxylase which helps the body produce Vitamin D by itself . This can cause causes serious levels of Vitamin D deficiency since your body would lose the ability to produce it naturally and you would need an extreme dose of supplementation. As we've previously discussed, Vitamin D plays a crucial role in supporting your immune system and overall immunity so losing this ability could be detrimental.

This isn't helped by the fact that low Vitamin D levels have been statistically proven to make the inflammatory effects of fructose worse . This means that low Vitamin D levels and high fructose consumptions can give you an increased chance of getting various diseases and conditions.

So, what does this mean?

Try to cut down or cut out sugary drinks as they could be seriously damaging your health. Here at Roo we've created a delicious drink, made to be sugar free and contains a healthy amount of Vitamin D so you can enjoy the Roofreshing great taste, help curb your sweet tooth while also supplementing your Vitamin D! Bonza!

Enjoy the sun-kissed benefits of a can of Roo TODAY! View our stockists.